ESKA.pl uses Pinpoint to decode online dating

As a leading Polish lifestyle and entertainment news site, ESKA.pl set out to produce a deep-dive investigative feature on how dating apps are reshaping relationships. But, for journalist Leon Pietrzak, the sheer volume of research proved challenging. Source documentation spanned studies on user behavior, psychology, algorithm bias, and monetization models, and manually reviewing all of the information to extract statistics and market data was a slow and tedious process.

Pietrzak uploaded numerous academic studies, behavioral surveys, and reports to a Google Pinpoint collection. Using Pinpoint’s search and automatic indexing features, he was able to quickly locate information across documents to identify themes, compare findings, and return to relevant passages to verify facts. By organizing the material into clear thematic categories, Pinpoint also helped Pietrzak structure the article and decide which topics to develop further.

With Pinpoint’s assistance, Pietrzak was able to bypass tedious file-by-file searches to save hours of time. A breakthrough came when comparing research on why users join dating apps against actual behavioral outcomes, revealing a clear contrast between users’ declared interest in long-term relationships and the high number of casual interactions. This revelation became a key aspect of the article, delivering a data-backed perspective in a fraction of the time.